Boutique websites for fragrance and product brands
Your brand already looks premium on Instagram. Your website should too.
I create elegant websites for fragrance, candle, home scent, apothecary and premium product brands. Hosting, care and a clear 24-month ownership path are included.
Domain stays yoursEmail-first no calls neededFrom €199/mo
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Real work and clear case studies
Includes a launched foundation project, selected studio directions and a clear case-study structure for future client work.
NL
Based in the Netherlands
A small European studio for product-led brands that want a calmer, email-first process without unnecessary calls.
24
Clear 24-month ownership path
Your domain stays in your name, the scope is written before work starts and the finished site can transfer after the final payment.
Client words
Real recommendations from early clients and partners.
Short public recommendations from people who experienced the process, communication and delivered work.
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“Clear, aesthetic and functional websites, tailored to individual needs. Communication is easy and pleasant, and the whole process feels professional at every stage.”
Żaklina Hoffmann
Facebook recommendation
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“The Morusek Foundation website is beautiful, modern, clear and very intuitive. Everything is logically structured, works without issues and makes a strong visual impression.”
Wiola Kurszewski
Facebook recommendation
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“Thank you very much for creating our website. We truly appreciate that the project was delivered pro bono — it is a great support and real help in our daily work. Thanks to the website, we can reach people interested in helping animals in Poland and abroad.”
Designed with the focus of a studio, not sold like a template.
PixiePinesPress is for brands whose products, packaging and visual direction are stronger than their current website. The goal is not to make the brand generic, but to present it with more clarity, restraint and confidence.
Editorial structurePremium presentationEmail-first process
For fragrance, home scent, apothecary and premium product brands that need a website with stronger positioning, better structure and a more credible first impression.
A custom website delivered through 24 monthly payments, with hosting, maintenance and email support included throughout the term. Your domain stays in your name from day one.
A considered website without the heavy upfront investment.
You pay monthly for 24 months. Your website is designed, built, hosted and maintained during the term, then becomes yours after the final payment.
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Choose a 24-month plan
Choose a 24-month plan
Choose Starter, Brand or Studio depending on how much depth, content and support your brand needs.
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I design, build and host it
I design, build and host it
The design, build, hosting, SSL, maintenance and email support are included in the monthly fee during the 24-month term.
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Your domain stays yours
Your domain stays yours
The domain remains in your name from day one, even if PixiePinesPress helps with the technical setup.
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Clear ownership path after the final payment
Clear ownership path after the final payment
After 24 months, the website becomes yours. You can continue with a care plan or move it to your own hosting provider.
Transformation
From a promising product brand to a more trusted online presence.
The goal is not to make your brand feel cold or generic. The goal is to keep its atmosphere and personality, while removing the template feel and raising the perceived quality.
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Brand credibilityA website that helps your brand feel more credible and premium from the first screen.
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Customer trustCleaner hierarchy, better spacing and a calmer visual flow that signal quality.
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Brand directionLess “starter website”, more boutique brand presence. The same warmth, with more restraint and confidence.
Proof + directions
A real project, plus studio directions.
Fundacja Morusek is a real launched pro bono project. The other pieces are studio directions for product-led brands that need more atmosphere, restraint and perceived value.
A slower, more editorial direction for candle, home scent and premium small product brands that need stronger framing, more restraint and higher perceived quality.
You send references, links, offer details and the direction you want your brand to move in.
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Design Direction
A first visual direction that starts to show how your brand should feel online.
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Layout & Structure
Sections, spacing, hierarchy and the full site structure come together.
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Technical Build
Clean, lightweight code built with performance and SEO in mind from the start.
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Launch & Aftercare
Final polish, launch, hosting and maintenance included during the 24-month term.
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Considered design for brands that want to feel more refined, credible and grown-up online.
Jarek Werstler · Founder & Lead Designer
The studio
Small studio, clear roles.
PixiePinesPress is a small, focused studio led by Jarek Werstler. Website direction, design and implementation are handled personally, with Martyna supporting the studio’s social presence, community touchpoints and brand communication.
The workflow is calm and email-first: clear written communication, Loom-style walkthroughs when useful, and no calls unless a project genuinely needs one.
🇳🇱 Based in the Netherlands📧 Email-first, no calls needed🎨 Premium aesthetic for small brands💼 Small studio, clear roles
24-month website plans with ownership after the final payment.
Custom website design, build, hosting, SSL and maintenance can be included throughout the term. Your domain stays in your name from day one. After the final agreed payment, the completed website files can transfer to you.
Simple monthly pricing, a clear ownership path.
The main offer at PixiePinesPress is a 24-month website plan for premium small brands that want a custom site without a large upfront investment.
Prices are shown excluding VAT where applicable. No setup fee is added. Your domain stays in your name from day one.
Starter Plan
Best for a focused one-page presence, Instagram bio link or simple brand introduction. Not intended for a full catalogue or complex shop.
€199/mo
Total over 24 months: €4,776 excl. VAT
Custom one-page website
Mobile-responsive design + basic SEO setup
Contact/enquiry section or form
Hosting, SSL, backups and technical maintenance during the 24-month term
Email support with a 2-business-day target response
1 small content change / month
Website file transfer after the final payment
What’s included
Hosting, SSL, backups and technical maintenance during the 24-month term
Email support with a 2-business-day target response
Your domain remains in your name from day one. After the 24-month term, you can continue with a care plan or move the completed website files to your own hosting provider.
Which plan should I choose?
A simple guide before you send a project enquiry.
1
Starter Plan
Choose this if you need a strong one-page website, a better first impression and a simple route from Instagram, Etsy or stockist listings.
2
Brand Plan
Choose this if you have active products, collections, scent profiles or a stronger product story that needs clearer structure.
3
Studio Plan
Choose this if you need a deeper brand site, more pages, more content and stronger support after launch.
Prefer a one-time project?
One-time custom projects are available for selected requests by quote. They are a secondary offer, but available if direct ownership from the start is important for your brand.
A clearer way to start a website project without losing control.
The 24-month plan is designed to feel safe and predictable: your domain stays yours, the scope is written before work starts and the route to ownership is clear from the beginning.
01
Your domain stays yours
The domain should remain registered in your name. PixiePinesPress can support the setup, DNS and hosting connection, but the domain is not held hostage.
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Written scope before build
Pages, inclusions, maintenance, support and ownership terms are agreed before work starts, so there is no vague handoff or surprise scope later.
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Transfer path after final payment
After the agreed 24-month term and final payment, the completed website files can transfer to you. You can continue with care or move to your own hosting.
Journal
Notes from the studio.
Guides, thoughts and practical content for premium small brands that want a calmer, more refined and more credible online presence.
Not ready to start a full project yet? Send your current website or product page and receive a short, practical review by email. No call, no pressure, no obligation.
You pay a fixed monthly fee over 24 months. That monthly fee includes custom design, build, hosting, maintenance and support. After the final payment, the website is yours.
Yes. Your domain stays in your name from day one. PixiePinesPress can help with setup and technical management, but the domain remains your property.
Each lease plan includes the custom website build, hosting, maintenance, technical care, security updates, backups and support by email. Small content updates are included according to your plan.
No. PixiePinesPress works async-first. Everything is handled by email, shared references and clear feedback. No calls are required.
Yes. One-time creates are available for selected projects by quote. The primary offer is the 24-month lease-to-own model, but direct ownership can still be discussed for the right project.
After 24 months, the website is yours. You can continue on a care plan with PixiePinesPress or move the website to your own hosting provider.
Selected project
A recent project outside the product space.
Fundacja Morusek is a pro bono website project for an animal foundation. The focus was not luxury positioning, but trust, clarity, calmer structure and a more credible presentation for donations, stories and multilingual access.
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Trust-first structureCleaner hierarchy and calmer pacing designed to make the foundation feel more credible from the first screen.
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Donation-aware UXMore intentional support paths, clearer content blocks and less friction around key actions.
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Multilingual foundation setupBuilt with a structure that supports Polish, English and German content for cross-border communication.
Start here
Send a project enquiry for a stronger website direction.
Use this form for a lease-to-own project, a custom quote or a free homepage review. I will reply personally by email.
How it works: You send your website, context and goals. I review it personally and reply with the best next step.
Best fit: Fragrance, candle, home scent, apothecary and premium product brands that want a calmer, more refined and more credible online presence.
No calls required: Everything can be handled clearly through email and Loom-style notes. Async-first, always.
